Whether you are writing a new blog post for your website or you are trying to create written content for your ad campaign or eNewsletter, knowing how to write an effective message is a vital piece to your marketing strategy. Not all of us are writers, nor does every single business have a team that…
Your website is the most important online presence your business can have and all of your marketing efforts should funnel directly to it. Consumers will take actions once they get there, so it’s important to determine what those actions are and how they will be valuable to your business. From there, the process is all…
Email marketing can be an effective way to reach your target audience that is already interested in the services that your business offers. However, it can be a tricky process in that you have to remain consistent and have a strategy behind it. Make sure that you have a goal behind what you are sending…
Your website is the most important online presence your business can have and all of your marketing efforts should funnel directly to it. Consumers will take actions once they get there, so it’s important to determine what those actions are and how they will be valuable to your business. From there, the process is all…
How does your business get found in a Google search? There is a list of factors that go into this, yet by far the most important thing you can do is have your Google Foundation Program set up. Whether you are starting a new business, rebranding your current one or you just need a little…
How does Durango’s upcoming tourist season relate to google? We all know that Durango, Colorado is a tourist destination and it continues to be more and more popular every summer season. Therefore, when out of towners are looking or searching for something to do, eat, etc., you will want to be sure that you are…
The social media platforms you use for your business are the ultimate place in which you can let your creativity take control, but be sure to do so tactfully! By using social media to present to the world what your business has to offer, you can quite literally mass distribute your content. Be sure to…
Are hashtags to use on social media in order to promote your business? The short answer is: Absolutely! Not only can hashtags help you organize your content by theme, topic, etc., but also they can help you be seen more prevalently on your audience’s feed. Even if certain users aren’t following you on your social…
Your website is the most important online presence your business can have and all of your marketing efforts should funnel directly to it. Consumers will take actions once they get there, so it’s important to determine what those actions are and how they will be valuable to your business. From there, the process is all…