The social media platforms you use for your business are the ultimate place in which you can let your creativity take control, but be sure to do so tactfully! By using social media to present to the world what your business has to offer, you can quite literally mass distribute your content. Be sure to promote and post topics that are related to your brand and align with your overall persona. Keep on reading to find out 5 Ways to Use Social Media for Your Business.
1. Build Brand Awareness
As mentioned before, brand awareness is key to having a credible business that your customers will keep coming back to. Without brand awareness, your audience or customers may lack a key component of trust– which is a huge factor when it comes to growing your business. Be sure when you first dive into marketing, whether it be building a website, creating a logo, writing copy or posting anything to social media that you figure out just WHAT you want to say and HOW you want to communicate your message(s).
2. Get Low-Cost Leads
If you are simply making an organic post, which costs $0, you can start conversations by asking questions and engaging your audience. The more you post, the more relevant you will become just because people are actively seeing your content on a daily basis. This doesn’t mean you have to be engaging around the clock, 24/7. As long as you are active enough to answer questions or start conversations with your audience, you will gain a significant following. That being said, consistency is key. If you post three times a day, then keep it up! You don’t want to fall off the face of social media after you’ve gained traction with your audience engagement. Otherwise, when you start posting again, you may have to start back from square one.
3. Effective Advertising Tools
Meta Business Suite has a fantastic advertising tool in that the ads you run are at a low cost and it is fairly simple to use. The biggest tip we can give you is to plan ahead month-to-month in regards to your content and your budget. Meta Business Suite has its own advertising planner tool in which you can create and schedule your ads well in advance. Be sure to be targeting your ads to the audience you wish to promote your content to as well as picking age groups, genders, interests and geographical areas.
4. Increase Your Website’s Traffic
The beauty of certain social media platforms such as Facebook, Instagram Stories or Reels, Twitter and LinkedIn is that you can drive your audience back to your website using call to action buttons, which gives you status and a higher search ranking in an organic google search. Social media platforms can provide higher-value traffic to your website, can be an extension of your ecommerce store, and it allows you to share your blog articles and other relevant content you already have on your website.
5. Gain Insights About Your Customers
If you are posting content, then you are gaining valuable data about your audience. You can use the analytics side of your social media business platforms in order to tell which demographics are interacting with your pages, see what kind of reach performance you have, overall engagement and more! If you start paying attention to who your audience is by using these tools, you can then tailor your content more effectively.