So you’ve done all the work and have implemented your marketing tools for your business. The next step is to take a look back at how your website is performing. There is no point of putting in all of the extra effort if you don’t see any results. This is where Google Analytics comes in. This is a free tool presented by Google that helps you track how your business’s website is doing in terms of conversions, page views and many other metrics. Check out more information on Top 5 Things You Need to Know About Google Analytics.
1. It’s Completely FREE
The first thing you need to know about the Google Analytics tool is that it is absolutely FREE. There is an option to upgrade to a paid version. However, if you are just getting started with your website and marketing your business, then the free version will be perfect for you.
2. Easy Setup & Easy to Use
You don’t have to be an expert at navigating data to use Google Analytics. Simply sign in with the Google account that is associated with your business and Google will take you through the rest of the process step by step. We would suggest once the initial setup process is complete, start clicking around on the software to familiarize yourself with what it has to offer you and your business.
If you haven’t fully identified who your target audience is that you are sending your marketing messaging to, then Google Analytics can do the heavy lifting for you. Be sure to look at the audience section to see who exactly is visiting your website. Remember, with every piece of information you analyze, you can modify your messages in order to align with your audience.
4. Campaigns or Ads
If you have recently run a campaign or an ad on social media or Google, Google Analytics can help you track how that ad performed. If your goal was to gain more traffic to a page, but your Facebook Ad performed better than your Google Ad, then you can modify your spending budget accordingly.
5. Other Tools to Integrate
Once you’ve gotten comfortable with Google Analytics, you can integrate other softwares offered by Google such as Google Adwords and Google Search Console. You can further marketing help to consult you with the setup process for these platforms, or check out the free training manuals that Google offers!