Are you ready to start implementing marketing concepts to promote your business, but you’re not sure where to start? The perfect first step is to Map out what your strategic marketing plan will be. You want to be sure that you are getting seen by your target audience you are sending various forms of messaging to; after all, the whole point of marketing is to put you on the Map in your local area! Here are five tips on how to craft your strategic marketing plan.
1. What’s your business’s current position look like?
The first step in creating your strategic marketing plan is to fully analyze how your business is currently performing. Are there certain areas that need to be improved such as a website revamp or updating your Google My Business page? Be sure to fully Map out where you are and where you would like to expand your business’s reach to your audience.
2. What are your future goals you have for your business?
You may have multiple different goals that you have for your business, but each one you have should also coincide with your marketing goals. Some examples of marketing goals include, but are not limited to: brand awareness, higher traffic on your website, social media platforms engagement, lead conversions, etc.
3. Who are you promoting your business to?
The next step to your strategic marketing plan is defining who your target audience is. What do your potential new leads like vs. what do they not like? What are their interests? Do they live in rural areas or within city limits? Are they married with a family or single? Do they own their own home? What is their age group? There are many concepts you can think about when trying to nail down your audience’s different demographics. Once you have, you will find that when you market your business to a specific group or groups of people, you will have a better outcome.
4. What are your marketing outlets?
It’s almost time to put your strategy into action! First, you have to think about HOW you are planning to send your message out to your target audience. Do you plan on sending out different messaging through mail, social media, eNewsletters, Google Display or Search Ads, social media ads, your website, or word of mouth? You do not have to choose only one of these different channels of communication, but you need to be sure that your timeline of messaging is fully planned out. You will want each channel to work together in order to receive the best results for your business.
5. What are you willing to spend?
So your strategic marketing plan is fully organized and thought out, but you haven’t set a budget for your total marketing spend. This is a vital key and your last step before you can start implementing your marketing messaging. You don’t have to spend every last dollar that you have, but remember that marketing is just another way you can invest in your business. The more carefully you outline your strategic marketing plan, the better your ROI will be.
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