List your business on our robust, local business directory and lifestyle blog showcasing the good stuff about living in the Durango area. Your business will be found on a website complemented by our community event calendar, Coupons page, and Jobs section. It’s simply the most comprehensive website about Durango, CO. Post Jobs, Events, Coupons, and more. Receive monthly stats reports, a huge SEO boost, and access to a powerful software capable of distributing your content seamlessly and in real-time to your other online properties.
360Durango Listing Memberships
360Durango is a website dedicated to connecting people to what they need and want in order to live well in the Durango area.
Benefits
MEMBER PACKAGE
Tier 3 Search
Members receive a higher search ranking than non-members with the Tier 3 search level! This means that your Coupons, Jobs, Events, Categories or any other content you may have will immediately rank your business higher than any non-members listed. You’ll also be ranked in the Tier 3 level for any Search Results.
Local SEO
Did you know that 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours? Or that 46% of all searches on Google are seeking local information? Or that 97% of people learn more about a local company online than anywhere else? Expert Take->
Add Category Banners
Category Banner Ads are displayed on all non-member Profile Listing Pages. That’s because we’re trying to serve the website visitor with the most engaging information possible related to their browsing and searches. When upgrading to a Membership, the addition of your Organization’s information to all non-member pages within your Primary Business Category is automatic. Think of the increased exposure for your Organization on a daily basis!
Remove Category Banners
When upgrading to a Membership, one of the largest benefits is taking control of your organization’s “real estate” on 360Durango and the removal of these Category Banners from your Profile Listing Page is automatic.
Business Categories
Business Categories are where people can find your business in our Business Directory, just like a local phone book. Members can select just one Main Category and up to 3 sub-Level Categories. The Power Up and Advertiser Packages offer more Business Categories.
Member Dashboard
Easily update and manage your organization’s content and Profile Listing Page via the Member Dashboard. All you need is to set up your account! The Dashboard is used to Publish Content like Jobs, Coupons, and Events, manage Profile Listing Pages, update and access billing information, reset passwords, manage leads, edit your Photo albums, Videos, or brochures, manage your Advertising content or change your membership plan level.
Job Post
Online Job Posts are the primary means through which companies recruit new applicants for open positions. Whereas job posts were historically offered in the classifieds section of newspapers they are now typically published online. Jobs are featured on the Jobs Page, an Organization’s Profile Listing Page, and are also featured in various locations on the Home Page. How To Post a Job->
Coupon Posts
Add and edit Coupons and promotions with our easy-to-manage coupon system. Learn how this tool can improve the performance of all other online marketing programs. Coupons are featured on the Coupons Page, an Organization’s Profile Listing Page, and are also featured in various locations on the Home Page. How To Post a Coupon->
Profile Cover Photo
Your profile cover photo draws attention to the top of your business listing page. Not only should this image be aesthetically pleasing, but also it should be apparent in that it communicates your brand visually. Pro Tip: create a custom design for this specific purpose to help your brand stand apart from the crowd.
Logo
An Organization’s logo is featured in places such as website searches, Profile Listing Pages, Coupons, Job posts, Category search results and more! Pro Tip: when uploading your logo to your business’s profile page, it is important to resize it so you can avoid it being cut off in any way.
Custom Text
Profile Listing Pages on 360Durango are extremely robust in comparison to any other directory website, including your Google Business Profile. The copy on your page helps tremendously with Search Engine Optimization, but we also share this SEO to your website via your Website Backlinks. Custom text may be edited at any time by logging into the member dashboard.
Photos
These photos are featured on an Organization’s Profile Listing Page in the main overview section. Pro Tip: This is a great way to reuse marketing collateral such as current ads, brochures and other digital artwork that represents your brand articulately.
Click-to-Call Phone Number
The Click-to-Call Phone Number features allows an Organization to track how many phone calls they are receiving from 360Durango. An Organization’s phone number is found on the Profile Listing Page, within any Business Category list, all Event, Job, and Coupons Posts and all Search Results.
Email Contact Form
Throughout the website, users are prompted to send a message to Member Organizations, including on the Profile Listing Page. These inquiries show up in real time in the member dashboard as leads, in addition to being emailed to the primary account holder of the Organization.
Brochure Downloads
The Brochure Downloads feature allows your Organization to present any commonly used documents and can be downloaded directly from your Organization’s Profile Listing Page. Upload any brochure you may have from your menus to activities and get the most commonly used documents by your Customers into their hands as quickly as possible.
Website Backlinks
Boost your credibility and search ranking in Google by adding backlinks from the trusted, authoritative source of 360Durango to your website. Insert as many as you like in the copy of your listing page. Also send traffic to other related web properties. Pro Tip: Expert take->
Social Links
Inviting your visitors to experience your brand on social media builds trust and authenticity. Additionally, building out the connections to your brand’s “internet real estate” broadens your ability to connect with your customers.
POWER UP PACKAGE
Tier 2 Search
Tier 2 search provides the Power Up Package Members with an added benefit of standing out in the crowd within search results site wide! This includes Event, Job, Coupon and Product posts as well as in Searches, Categories and more!
Photo Gallery Previewer in Search Results
All Power Up as well as Advertiser Members will receive the benefit of replacing a static image with a photo slideshow that displays the best features of your Organization including products, photos, or even real estate property listings. Bonus: they pop up in directory search results!
Unlimited Posts
Instead of being limited with how many Jobs, Events or Coupons you post and paying an additional fee of up to $100 per post, Power Up Package and Advertiser Package Members receive an UNLIMITED amount of editable content or promotions they wish to publish.
Bonus Categories
The Power Up Package Members will be able to select up to five (5) Business Categories that will expand their reach on 360Durango as well as on website searches.
eCommerce Features Links
If your Organization can accept payments online, the Products feature dramatically increases the exposure to your top-selling items on the main Products Page and your Organization’s Profile Listing Page. Pro Tip: Searchable and sortable, this is an excellent opportunity to promote Gift Cards, Online Fundraising Links, and Top-Selling Items. While 360Durango does not process your payments, collect or distribute funds, this collection of eCommerce for our local area is unmatched.
Photo Albums
Create various Photo Albums to showcase different aspects of your Organization. You can have multiple albums and each one is featured as a slideshow with image titles and descriptions. Pro Tip: easily manage your photo album content by using the drag and drop editor.
Videos
The Video uploading feature is a clever way to display any content you may have published to Youtube or Vimeo previously. Pro Tip: make your Profile Listing Page stand out with videos showcased in the overview section of your business page.
ADVERTISER PACKAGE
Tier 1 Search
All of the Advertiser Package members’ content will always receive the highest ranking in every search result on 360Durango. Bump your business to the top of the list for searches like: Categories, Events, Jobs, Coupons, Products, Photo Albums and Videos.
Dynamic Ad Management Tool
The Display Ad Management Tool is user-friendly portal accessible in your member dashboard. This tool allows all of the Advertiser Package members to easily swap out their display ad collateral and URLs according to their strategic marketing plan’s seasonal needs. Toggle between a full-size graphic OR a pre-made template that just requires an image, link, and a few words of descriptive copy.
Homepage Display Banners
These Premier Banner Ad Placements are only available to the Advertiser Package Members. They are positioned next to content most relevant to the Member — either Adventure, Culture, Local, Features, Food + Beverage, Health, or Home — in rotation with other Advertiser Members. Toggle between a full-size graphic OR a pre-made template that just requires an image, link, and a few words of descriptive copy.
Sponsored Blog Banners
Advertiser Members gain access to the most intriguing Banner Ads on 360Durango. Using the Dynamic Ad Management Tool, Advertiser Members will be able to upload three different ads to be shown on hundreds of relevant, local blogs in rotation with other Advertiser Members! For the Sticky Sidebar Banner, Toggle between a full-size graphic OR a pre-made template that just requires an image, link, and a few words of descriptive copy. Two other ads on each blog are horizontal graphics of the same size. The same graphic will work for both.
Sitewide Display Banners
Managed through the Dynamic Ad Management Tool and shown sitewide, these Display Banners are the most widely-distributed ads on 360Durango. Sitewide Display Banners are visible in the following areas in rotation with other Advertiser Members: Blog, Coupons, Events, and Jobs main pages along with all Search Results. Thinking of these display ads in the same way you think of traditional advertising, these ads are very cost effective. When designed well and used strategically, these ads generate awareness as well as click-throughs, leads, or even purchases. Toggle between a full-size graphic OR a pre-made template that just requires an image, link, and a few words of descriptive copy.
Category Display Banners
Category banners are a simple way to automatically feature your business on the profile listing pages of ALL non-members in your primary business category. You can easily draw a consumers attention to the business services they are looking for and you offer.
Bonus Categories
The Advertiser Package members will be able to select up to ten (10) business Categories that will expand their reach on 360Durango as well as on website searches.
