Audience Development Part 1

Overview: In this first hour of our two-part series, we dive into the essentials of building a loyal audience—your tribe. You’ll gain insights into what audience development is, why it’s crucial, and the initial steps to gathering valuable audience data to fuel your growth.

Objectives:

• Understand the fundamentals of audience development.
• Discover effective methods for collecting audience data to engage and grow your tribe.

Discover the power of audience development in our upcoming lesson, “Audience Development – Part 1” Learn why a loyal audience is the foundation of successful marketing campaigns and how brands have leveraged this strategy to fuel rapid growth. We’ll dive into essential techniques for collecting audience data through website forms, social media, and Events, all while ensuring ethical and compliant practices. You’ll get hands-on experience creating your own data collection form using tools like Google Forms or MailChimp, setting the stage for effective audience engagement. Finally, take your new skills to the next level with a practical homework assignment designed to implement your learnings in real-time. Join us and start building the loyal audience that will drive your brand’s success.

Come to Power Hour with Paul, September 4th, 7:30 am at the FLC Center For Innovation in the Mall in Downtown Durango. Sign up to get updated below.