About project
Period: May 7th, 2019
Client: Flexible Flyers
Subject: Custom wordpress website
Flexible Flyers had two separate websites, one for desktop usage and the other for mobile phones. With an outdated model, the client needed an update.
Our Task Was
With an original website created by 360Durango in 2012, Flexible Flyers needed an updated website that would function in the new world of smartphones to create more opportunities for bookings.
Process
360 Durango was able to leverage our in-depth institutional knowledge of this rafting company to quickly create a new wordpress website that was integrated with the Fare Harbour tour booking software.
- Implemented existing assets into new website
- Transitioned into an upgraded platform
- Assisted client in setting up online booking platform (Fare Harbour)
- Built upon Google Ad campaigns to drive decisions on SEO
- Use SEO to produce more bookings and calls
Result
Flexible Flyers is now able to track ecommerce. After the new site went live for the 2019 booking season, their bookings doubled compared to their old site. The business is up 50% over the previous year.
- Ability to track data
- Revenue up 120%
- Ecommerce conversion rate up 60%
Conclusion
Flexible Flyers is going into the 2020 season with more data than they’ve ever had to drive their marketing decision making. 360 Durango continues to be the solid relationship for their web development and design needs that started back in 2012 and has continued through the lifespan of one website into a new, updated version.
