About project
Period: March 31st, 2018
Client: Boulevard Skin Bar
Subject: Custom wordpress with reservation booking software integration with Vagaro
The Boulevard Skin Bar needed to make the jump into a full website without worrying about varying level of fees and a large upfront cost. With no photography, no website, and a tight budget, this project was unique.
Our Task Was
Our client needed an upgraded online presence with a very strict budget. Originally pointing their domain to a 360Durango Listing Page, our task became developing a new website with integrated google ads and paid social campaigns to kick off Events and gather initial traffic.
Process
With such a multi-faceted project, the process for the Boulevard Skin Bar had many layers. Our client desired a new website that promoted their local Events and their online booking. We had to meet a strict deadline of digital campaigns in order to successfully promote our client’s big event.
- In-depth interviews regarding services
- Develop and build website
- Create holistic SEO strategy
- Integrate booking software
- Launch website
- Design ads for Google and Social Media
- Set up tracking mechanisms to understand ad performance
- Report on ad results
Result
Boulevard Skin Bar is a business that is continually growing due to the success of digital ads. As a part of our retainer, we continue to help with semi-annual customer appreciation Events and website updates. Three quarters of the attendants at their first event were new customers populated from digital marketing.
- Booking page is second-most popular on website
- Traffic continues to steadily grow
- Integrated booking software
Conclusion
360Durango turned the Boulevard Skin Bar website into a 24/7 sales person. With all treatments available on their booking software, Vagaro, anyone can book any treatment at any time. The clients of Boulevard Skin Bar constantly compliment their website and are the ease of booking.
