Power Hour with Paul: Audience Development Part 2 Overview: In the second part of our series, we’re diving deeper into the world of audience development. This session focuses on creating meaningful connections with your audience and leveraging powerful tools like CRM systems and SMS campaigns to grow your tribe. You’ll walk away with actionable strategies…
Power Hour with Paul: Audience Development Overview: In this first hour of our two-part series, we dive into the essentials of building a loyal audience—your tribe. You’ll gain insights into what audience development is, why it’s crucial, and the initial steps to gathering valuable audience data to fuel your growth. Objectives: Understand the fundamentals of…
Once you decide you want to start marketing your business and you have begun to implement your strategic marketing plan, the next step is to develop a clear and concise strategy of content. Be sure that you are always in line with your brand voice when developing any sort of content or messaging. If you…
Are you ready to start implementing marketing concepts to promote your business, but you’re not sure where to start? The perfect first step is to Map out what your strategic marketing plan will be. You want to be sure that you are getting seen by your target audience you are sending various forms of messaging…
So you have your target audience and you have been marketing to that specific group of individuals about your business. However, your performance is not as optimal as you were hoping for… That’s where the beauty of refinement comes in. When it comes to marketing, you will always need to keep making adjustments in order…
So you’ve done all the work and have implemented your marketing tools for your business. The next step is to take a look back at how your website is performing. There is no point of putting in all of the extra effort if you don’t see any results. This is where Google Analytics comes in.…
If you are looking to use photography in order to display what services your business has to offer, you’ll want to keep in mind a few things before getting started. Photography can be one of the best ways to market your business– after all, a picture is worth a thousand words. Check out the Top…
You can create the best ad that is in line with your business’s brand voice, but it may not be an effective ad in terms of the traffic you gain from it. Check out the video below on Implementing Effective Ad Design for some tips and tricks on how to create an ad that will…
Ad design, or design in general, can be one of the most fun and exciting things you can do when marketing for your business. Whether you are creating a print or digital ad, or you are simply designing a graphic to upload to your website, you can get your creative mind flowing and develop something…
Developing your brand voice does not have to be as complex as it may sound. As long as you remain consistent across all mediums when you publish your content and stay true to the values you hold for your business, you will be headed in the right direction. Check out the video below for more…
Your website is the most important online presence your business can have and all of your marketing efforts should funnel directly to it. Consumers will take actions once they get there, so it’s important to determine what those actions are and how they will be valuable to your business. From there, the process is all…
Your website is the most important online presence your business can have and all of your marketing efforts should funnel directly to it. Consumers will take actions once they get there, so it’s important to determine what those actions are and how they will be valuable to your business. From there, the process is all…
Whether you are writing a new blog post for your website or you are trying to create written content for your ad campaign or eNewsletter, knowing how to write an effective message is a vital piece to your marketing strategy. Not all of us are writers, nor does every single business have a team that…
Your website is the most important online presence your business can have and all of your marketing efforts should funnel directly to it. Consumers will take actions once they get there, so it’s important to determine what those actions are and how they will be valuable to your business. From there, the process is all…
Email marketing can be an effective way to reach your target audience that is already interested in the services that your business offers. However, it can be a tricky process in that you have to remain consistent and have a strategy behind it. Make sure that you have a goal behind what you are sending…
Your website is the most important online presence your business can have and all of your marketing efforts should funnel directly to it. Consumers will take actions once they get there, so it’s important to determine what those actions are and how they will be valuable to your business. From there, the process is all…
How does your business get found in a Google search? There is a list of factors that go into this, yet by far the most important thing you can do is have your Google Foundation Program set up. Whether you are starting a new business, rebranding your current one or you just need a little…
How does Durango’s upcoming tourist season relate to google? We all know that Durango, Colorado is a tourist destination and it continues to be more and more popular every summer season. Therefore, when out of towners are looking or searching for something to do, eat, etc., you will want to be sure that you are…
The social media platforms you use for your business are the ultimate place in which you can let your creativity take control, but be sure to do so tactfully! By using social media to present to the world what your business has to offer, you can quite literally mass distribute your content. Be sure to…
Are hashtags to use on social media in order to promote your business? The short answer is: Absolutely! Not only can hashtags help you organize your content by theme, topic, etc., but also they can help you be seen more prevalently on your audience’s feed. Even if certain users aren’t following you on your social…
Your website is the most important online presence your business can have and all of your marketing efforts should funnel directly to it. Consumers will take actions once they get there, so it’s important to determine what those actions are and how they will be valuable to your business. From there, the process is all…
Hashtags can be clever and fun. #sunsoutgunsout #what do you mean these selfies are over the top — #zesty. But we’re here to teach you how to harness them, organize your brand image on social media and push your best photos, tweets, and posts out to new audiences in the Durango area and beyond. So…
People watch video (duh). Lots of it (duh). Is your brand there? Video is the one thing you have to start considering for your ad spend. Why? Two-thirds of US Marketers are currently running video ads on Facebook, while more than half do so on YouTube, according to an April 2017 survey done by Animoto. And…
Google is Watching You. Google has rolled out a new update for Gmail the week of May 15th, available on both Android and iOS. The “Smart Reply” feature is now available in Gmail where it was only previously available in the Google Inbox app. The Smart Reply feature pre-populates 3 answers based on the content…
Sutter Sales needed a website to also showcase their homes for sale. After already having successfully built a website to portray the unique strategies behind their company, we were given the opportunity to build yet another site.
San Juan Custom Painting returned needing a brand new and customized website to replace their outdated site that would also rank well amongst competitors in the region.
Integrity HVAC came to us with a very minimal internet presence. The only information available to internet users was an outdated Facebook page that the owner didn’t have access to.
Edgemont Meadows had an existing website that wasn’t up to their standards, nor was it showcasing all the information that they wanted to be available. As subcontractors of Chimera Communication, 360Durango was asked to create a full replacement.
Builders Rental came to us with a budget and a short timeline – a new website that would showcase their line of rental products for the Four Corners area to view and rent directly from Builders Rental.
4 Corners Aerobarrier & Insulation came to use with a need to integrate branding and develop online exposure for the whole Four Corners area.
Tour of Carvings had a unique need: an online mobile tour to engage an audience. 360Durango was able to develop a website for this 501 (c)(3).
Sutter Homes came to us already feeling defeated in a continual pursuit of digital marketing. We were able to develop a logo, consistent branding, and a massive website that left them smiling.
CPH Construction had us design a new logo and create a website that showcased all of their previous work and each of their services.
Aaron Taylor Construction came to us with a need for updated branding, logo, and website that would showcase all of their work.
Tarpley RV, as a dealership, needed a way to compete with the online world and an updated website to match it.
F&M Construction had a specific vision in mind, and had all of the assets ready to go. After communication and a handoff of assets, 360Durango’s job was to put this information in an aesthetically pleasing and informative website.
Mountain Modish was ready to launch their business into the online world and create a presence, and 360Durango was ready to make this happen for them.
Flexible Flyers had two separate websites, one for desktop usage and the other for mobile phones. With an outdated model, the client needed an update.
Timberlake Campground had lost access to their domain and was able to make updated to their outdated website. The website needed to reflect their current position, and they were unable to obtain access to make these changes.
Mountain Beauties Bridal needed a website that showcased our client’s talent and availability for bridal styling and makeup in the local area. The website needed a clean gallery, a way to generate information requests, and be able to tell the story of Mary Beth’s work.
Cura.Te was launching a brand new business and needed an appealing ecommerce website. With no existing business, this project was unique as we aided the initial launch with the creation of a brand new website.
The Strater Hotel was in need of a new website that would replace their outdated version. They also needed an effective way to gather, analyze, and use important data to drive direct bookings.
The Boulevard Skin Bar needed to make the jump into a full website without worrying about varying level of fees and a large upfront cost. With no photography, no website, and a tight budget, this project was unique.
CNC WoodNWorks already created beautiful woodworking pieces, but needed a way for the Durango community to find out about his services.
Lone Wolf Cabins had an outdated website coupled with an old booking system that wasn’t generating any business. With no photography or assets, our task was to create an entirely new website from the ground up and integrate a booking software to generate reservations for their business.
The Vallecito Marina had a website, but unfortunately it was built by someone who “is pretty good with that stuff”. When they decided not to be in the website business (or more likely, hobby) anymore, not only did the Marina lose their website … they even lost their domain.
The Green Ridge Subdivision at Ute Pass was purchased by Highland Realty, and they needed to have a sales website for inquiries about building new single family homes. There was a website from the previous realtor, but it needed to be updated to reflect the upgraded status of shovel-ready development.
Brown’s Shoe Fit, the iconic local shoe store in Downtown Durango, needed to modernize their advertising programs. Over the years they’d established themselves as one of the most successful, longest running retial shops downtown, but they were struggling to comprehensively step into the digital era. Enter 360Durango.
Brown’s Sport Shoe, the sister store to the iconic Brown’s Shoe Fit in Downtown Durango, needed to modernize their advertising programs along with bring the brands a little closer together. One of the fastest growing retail stores downtown, they still had some major issues to overcome (such as not having access to their domain). Enter 360Durango, again.
The General Palmer Hotel was left in an unenviable position when their former GM left the hotel. The website was a mess and moreover did not have acceptable organic search engine presence. 360Durango was one of multiple agencies the Palmer reached out to for their web design. They were surprised to see how much more we could do for them.
Southwest Raft & Jeep approached 360Durango in early 2017 with several needs. Even with their great location, their retail inventory remained somewhat of a mystery to locals. They wanted to decide on a new POS and integrated eCommerce website design. Additionally, they weren’t sure if they should rebrand for an online store since they were mostly known as a guided rafting tour company.
Tippy Canoe was ready to launch their brand into the world of digital business, and needed an ecommerce website to handle over 5,000 SKUs.
With no previous professional photography and no responsive website, Blue Spruce RV Park & Cabins was ready for an overhaul and massive updates.
Hair Fusion had us create a fully customizable menu of services, Integrated booking software, and a beautiful website that displays the salon.